COLONIAL WILLIAMSBURG. Some of the finest shops in the area are located right next to Colonial Williamsburg. Over 40 local merchants present their wares in one of the most picturesque settings imaginable. From clothing to quilts to nationally known restaurants, this is a wonderful place to shop. It is closed to traffic, so walking is marvelous, and there are numerous benches for rest in between purchases. An unhurried atmosphere and very personable clerks make this a great way to indulge in the age-old pastime of merchandising. This shopping district, along with most of downtown Williamsburg, is a WiFi hotspot.